I help retail brands grow and digital teams ship products that stick.
I'm a fractional product & retail consultant with a decade of experience at Tesco, Qatar Sports Investment, Go Sport, Walmart, and Canadian Tire.
SB Consulting partners with retail, e-commerce, and emerging tech teams to build clear product strategies and scalable digital products, drawing on over a decade of global experience.
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We specialize in supporting organizations facing complexity in core customer journeys and designing experiences that improve growth and retention.
WHO AM I
I am a retail and digital product consultant, working as a fractional product leader for growing teams and established businesses looking to scale eCommerce, optimise customer journeys, and unlock sustainable growth.
I specialise in helping organisations navigate complexity & improve growth, whether that means aligning digital strategy with commercial goals, building personalised shopping experience, improving checkout and payment flows, reducing post-purchase friction, or strengthening last-mile delivery operations.
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My calm, structured approach helps demystify product strategy and digital execution. I translate ambiguous challenges into clear roadmaps, bringing business, technology, and customer experience together in a way that enables confident decision-making. Through direct, collaborative communication, I foster alignment across teams and drive measurable outcomes.
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Before consulting, I built over a decade of experience across retail strategy and digital commerce, working with global brands including Tesco, Qatar Sports Investment, Nike, Adidas, Canadian Tire, and Walmart. I began my career in core commercial roles, including buying, merchandising, and category management, where I developed a strong foundation in customer behaviour, margin optimisation, and operational excellence. I later transitioned into product management, owning end-to-end digital journeys across acquisition, engagement, post-purchase, and retention.
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Today, I combine commercial instinct with product execution to help companies grow smarter, move faster, and build digital experiences customer’s trust.
BUILDING PRODUCTS THAT MATTER, WITH TEAMS THAT CARE.
​Having lived and worked across the Middle East, the UK, Europe, and North America, I bring a truly global lens to strategy and execution.
PRODUCT CONSULTING
How I help
Product Strategy Discovery
Product & Growth Audit + Action Plan
Get clarity on what to build, why it matters, and how you’ll win.
Startups and SMBs often struggle with product focus and alignment. This service gives you a validated direction before you invest in execution.
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What I provide:
• Product vision & value proposition definition
• Customer journey & opportunity mapping
• Feature prioritization & MVP definition
• Success metrics, KPIs & outcome alignment
• 60-90 day strategic roadmap ready for execution
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Outcome:
Clear product strategy, aligned priorities, and a validated plan ready for execution.
Understand what’s holding you back — and how to fix it.
This is a structured, data-informed audit of your product experience, growth funnel, and operational inefficiencies — with a practical execution roadmap.
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What I provide:
• End-to-end product experience evaluation
• Funnel, retention & conversion performance analysis
• Operational bottlenecks & automation gaps
• AI, personalization & tech opportunities
• Prioritized action plan with estimated impact
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Outcome:
A clear improvement blueprint that tells you what to fix first and how it drives business value.
Fractional Product Leadership (Strategy + Execution)
Get senior product ownership without a full-time hire.
Many SMEs need strategic leadership but can’t yet hire a full-time Head of Product. This service embeds senior oversight into your team.
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What I provide:
• Product strategy & roadmap governance
• Sprint planning & backlog prioritization
• Cross-functional alignment (Engineering, Design, Growth)
• KPI frameworks, experimentation & OKRs
• Product team mentoring & capability building
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Outcome:
Scalable product operations, better prioritization, higher execution velocity, and stronger outcomes.
Product Build & Program Execution
From strategy to launched product — delivered with precision.
When you're ready to build, I lead execution with trusted tech partners, ensuring high-quality delivery that aligns with your business and customer needs.
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What I provide:
• MVP technical scoping & user story writing
• Tech partner coordination & vendor evaluation
• Agile delivery governance & milestone tracking
• Risk management & dependency coordination
• Launch planning, release readiness & success tracking
Outcome:
A delivered digital product with accountable ownership, clear milestones, and measurable results.
RETAIL CONSULTING
How I help
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Retail Strategy & Market Positioning
Category Management & Assortment Optimization
Define your retail strategy to compete — and win — in today’s market.
For new brands entering the market or established retailers refining their positioning.
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What I provide:
• Market & competitive landscape analysis
• Brand positioning & target customer clarity
• Pricing & margin strategy review
• Channel strategy (offline, online, omnichannel)
• 90-day commercial roadmap
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Outcome:
Clear retail direction, sharper positioning, and stronger commercial focus.
Build the right assortment that drives sell-through and margin.
For retailers struggling with overstock, poor sell-through, or unclear category performance.
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What I provide:
• Category performance analysis
• Assortment planning & SKU rationalization
• Range architecture & price ladder strategy
• Vendor selection & negotiation support
• Inventory planning & sell-through optimization
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Outcome:
Improved margins, better inventory control, and stronger category performance.
Omnichannel & Retail Experience Optimization
Create seamless customer journeys across physical and digital touchpoints.
Modern retail demands consistency across store, web, and fulfillment experiences.
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What I provide:
• Omnichannel journey mapping
• Store-to-digital integration strategy
• Customer experience & loyalty evaluation
• Retail operations efficiency review
• Technology & automation opportunity mapping
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Outcome:
Improved customer retention, stronger brand trust, and operational efficiency.
Retail Growth & Commercial Execution
Turn strategy into measurable revenue growth.
For SMEs and retail brands ready to scale but lacking structured commercial execution.
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What I provide:
• Sales & revenue growth planning
• Promotion & campaign effectiveness analysis
• Margin improvement strategies
• Vendor & supply chain coordination
• Performance tracking dashboards & KPI alignment
Outcome:
Revenue acceleration, improved profitability, and scalable commercial systems.
What Our Clients Say
Discover what our clients have to say about their experience working with SB Consulting and the impact of our product strategy and execution services on their businesses.
Over the past two years, Sugandha has partnered with Caddle to help us build robust customer-insight decks and retail-facing narratives. She understands both the data and the business, allowing her to bridge analytics and real commercial impact.
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Beyond the quality of her work, she is extremely collaborative, aligning quickly with stakeholders, asking the right questions, and delivering with clarity and ownership.
Sugandha is thoughtful, reliable, and easy to work with. I would highly recommend her to any organization looking to strengthen its customer insight and product strategy capabilities.
