I help retail brands grow and digital teams ship products that stick.
I'm a fractional product & retail consultant with a decade of experience at Tesco, Qatar Sports Investment, Go Sport, Walmart, and Canadian Tire.
I work with retail brands, ecommerce teams, and digital product builders who are navigating real complexity — whether that's a stalled growth strategy, a product that isn't converting, or a team that needs senior leadership without a full-time hire. With over a decade of global experience, I help you cut through the noise and build something that actually works.
WHO AM I
I'm Sugandha — a retail and digital product consultant who helps growing teams and established businesses scale eCommerce, sharpen customer journeys, and build digital experiences people actually trust.
I work as a fractional product leader: senior strategic ownership, without the overhead of a full-time hire. My work spans digital strategy, checkout and payment optimization, personalized shopping experiences, post-purchase friction, and last-mile delivery — wherever complexity is slowing growth down.
What sets me apart is where I come from. I spent over a decade in global retail — buying, merchandising, and category management at Tesco, Go Sport, and Qatar Sports Investment — before transitioning into product management and leading end-to-end digital journeys across acquisition, engagement, post-purchase, and retention at Canadian Tire and Walmart.
That combination of commercial instinct and product execution is rare. I translate ambiguous challenges into clear roadmaps, create alignment across teams, and work alongside you to make strategy real, not just documented.
If you're trying to grow smarter, ship better, or get your digital experience to match your ambition — let's talk.
BUILDING PRODUCTS THAT MATTER, WITH TEAMS THAT CARE.
Having lived and worked across the Middle East, the UK, Europe, and North America, I bring a truly global lens to strategy and execution.
PRODUCT CONSULTING
How I help
Product Strategy Discovery
Product & Growth Audit + Action Plan
Get clarity on what to build, why it matters, and how you’ll win.
Startups and SMBs often struggle with product focus and alignment. This service gives you a validated direction before you invest in execution.
What I provide:
• Product vision & value proposition definition
• Customer journey & opportunity mapping
• Feature prioritization & MVP definition
• Success metrics, KPIs & outcome alignment
• 60-90 day strategic roadmap ready for execution
Outcome:
Clear product strategy, aligned priorities, and a validated plan ready for execution.
Understand what’s holding you back — and how to fix it.
This is a structured, data-informed audit of your product experience, growth funnel, and operational inefficiencies — with a practical execution roadmap.
What I provide:
• End-to-end product experience evaluation
• Funnel, retention & conversion performance analysis
• Operational bottlenecks & automation gaps
• AI, personalization & tech opportunities
• Prioritized action plan with estimated impact
Outcome:
A clear improvement blueprint that tells you what to fix first and how it drives business value.
Fractional Product Leadership (Strategy + Execution)
Get senior product ownership without a full-time hire.
Many SMEs need strategic leadership but can’t yet hire a full-time Head of Product. This service embeds senior oversight into your team.
What I provide:
• Product strategy & roadmap governance
• Sprint planning & backlog prioritization
• Cross-functional alignment (Engineering, Design, Growth)
• KPI frameworks, experimentation & OKRs
• Product team mentoring & capability building
Outcome:
Scalable product operations, better prioritization, higher execution velocity, and stronger outcomes.
Product Build & Program Execution
From strategy to launched product — delivered with precision.
When you're ready to build, I lead execution with trusted tech partners, ensuring high-quality delivery that aligns with your business and customer needs.
What I provide:
• MVP technical scoping & user story writing
• Tech partner coordination & vendor evaluation
• Agile delivery governance & milestone tracking
• Risk management & dependency coordination
• Launch planning, release readiness & success tracking
Outcome:
A delivered digital product with accountable ownership, clear milestones, and measurable results.
RETAIL CONSULTING
How I help
Retail Strategy & Market Positioning
Category Management & Assortment Optimization
Define your retail strategy to compete — and win — in today’s market.
For new brands entering the market or established retailers refining their positioning.
What I provide:
• Market & competitive landscape analysis
• Brand positioning & target customer clarity
• Pricing & margin strategy review
• Channel strategy (offline, online, omnichannel)
• 90-day commercial roadmap
Outcome:
Clear retail direction, sharper positioning, and stronger commercial focus.
Build the right assortment that drives sell-through and margin.
For retailers struggling with overstock, poor sell-through, or unclear category performance.
What I provide:
• Category performance analysis
• Assortment planning & SKU rationalization
• Range architecture & price ladder strategy
• Vendor selection & negotiation support
• Inventory planning & sell-through optimization
Outcome:
Improved margins, better inventory control, and stronger category performance.
Omnichannel & Retail Experience Optimization
Create seamless customer journeys across physical and digital touchpoints.
Modern retail demands consistency across store, web, and fulfillment experiences.
What I provide:
• Omnichannel journey mapping
• Store-to-digital integration strategy
• Customer experience & loyalty evaluation
• Retail operations efficiency review
• Technology & automation opportunity mapping
Outcome:
Improved customer retention, stronger brand trust, and operational efficiency.
Retail Growth & Commercial Execution
Turn strategy into measurable revenue growth.
For SMEs and retail brands ready to scale but lacking structured commercial execution.
What I provide:
• Sales & revenue growth planning
• Promotion & campaign effectiveness analysis
• Margin improvement strategies
• Vendor & supply chain coordination
• Performance tracking dashboards & KPI alignment
Outcome:
Revenue acceleration, improved profitability, and scalable commercial systems.
What Our Clients Say
Discover what our clients have to say about their experience working with SB Consulting and the impact of our product strategy and execution services on their businesses.
Over the past two years, Sugandha has partnered with Caddle to help us build robust customer-insight decks and retail-facing narratives. She understands both the data and the business, allowing her to bridge analytics and real commercial impact.
Beyond the quality of her work, she is extremely collaborative, aligning quickly with stakeholders, asking the right questions, and delivering with clarity and ownership.
Sugandha is thoughtful, reliable, and easy to work with. I would highly recommend her to any organization looking to strengthen its customer insight and product strategy capabilities.
